Step By Step Process Of Fundraising | 10 Steps for Start-Up Funding | Dr Vivek Bindra

10 Steps of FundRaising:

  1. Legal Structure of your Business

    • Only Private Limited Company  & Public Limited Company can Raise Fund
    • Private Limited Company can raise Fund Through PE & VC
    • Private Limited Company can raise Fund Through IPO
  2. Market Research

    • Market Reach?
    • Market Size?
    • Problem You are solving?
    • Revenue?
    • Market Positioning 
    • ROI?
    • Break-Even
    • Profitability
    • Vision?
    • Future Plan?
    • Staff?
    • Technology?
  3. Budget Sheet?

    • Manpower
    • Legal Expenses
    • Training
    • Marketing
    • Payroll
    • Sales & Advertisement
    • HR
    • Technology
    • Ready for the Questions-
      • पैसों का क्या करेंगे?
      • पैसों को कैसे Use करेगें
      • कैसे खर्चे को Optimise करेंगे
      • कम खर्चे में ज्यादा काम कैसे करेंगे ?
  4. Identify Right Investor

    • Pharma
    • FMCG
    • Clothing
    • Education
    • Technology
    • E-commerce
    • B2C
    • B2B
    • Example-
      • Sequoia Capital– Fintech
      • RPG Venture– Health & Wellness
      • Accel Partners– E-Commerce
      • Nexus Ventures– Consumer Business 
  5. Pitch Deck

    • Cover Page
    • Team Information
    • Product & Technology Information
    • Business Model
    • पैसा कितना चाहिए?
    • पैसा क्यों चाहिए?
    • कैसे खर्च करोगे?
    • ROI 
    • First 100| 1000 |10000 | 1 Lakh Customers कैसे बनेंगे?
    • Competitive Landscape
    • Current Financials
    • Market size Opportunity
    • Need of Funding
    • Shareholders Information
  6. Perfect Your Investor Pitch- Avoid Mistakes

    • Pitch Investor?
    • How do you Proceed?
    • How do you Present Yourself?
    • How do you Present your team?
    • How do you Compose a Mail?
    • How does he respond to you?
    • How do you go Ahead?
    • Stop Saying you have “No Competition”
    • Don’t give unrealistic Projections
    • Don’t Lack Clarity
    • Don’t take criticism Personally 
    • Don’t Give Conservative Numbers
    • Keep it simple
    • Tell Compelling Brand story
    • Exit Strategy
  7. ROKA (Term Sheet)

    • कितना पैसा लगा सकता हूँ?
    • कब तक दूंगा?
    • निवेशक कितने शेयर लेगा?
    • दोनों पक्षों के क्या अधिकार होंगे ?
  8. Due Diligence -> Trust But Verify

    • Understand Business Process
    • Evaluate Business Model
    • Decide Binding Agreement
    • Check Finance
      • Balance-sheet
      • Profit-Loss Statement
      • Cashflow Statement
      • Existing Loan
      • Revenue- CAGR (Compounded Annual Growth Rate)
      • Last Year Growth Ratio
      • Check Margins
      • Inventory Turn Over Ratio
      • Debt to Equity Ratio
      • Current Ratio
    • Legal
      • Case on Promoter
      • Registrar of Companies
      • Relationship with Banks
      • Cheque Dishonour | Bounce
  9. Shareholders Agreement
    • Rights
    • Duties
    • Jurisdiction
    • Arbitration
    • Event of Default
  10. Investor Relation
    • Existing Investor
      • Reports
      • Growth
      • Data & MIS Report
      • New Projects
    • New Investor
      • Achievements
      • News
      • Relationship

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