Secret of McDonald’s Speed | Burger in 60 Seconds 😳 | Case Study | Dr Vivek Bindra

  1. Assembly Line- Synchronised, Symphony Of efficiency
  2. Expertise– Use Tools, Reduce Cost, Punctual Delivery, Speedy Response, Adapt Fluctuations in demand, Excellent Training 

7 Strategies of McDonalds

  1. No Customisation
  2. Only Regional Customisation V/S No Individual Customisation
    1. McAloo Tikki, McSpicy Paneer, McSpicy Burgers, McSpicy Wrap, Veg Pizza McPuff, Paneer Tikka Burger, Maharaja Mac, McAloo Non, Masala Wedges, Phirni McFlurry,  Dosa Masala Burger, McVeggie Burger, Masala Chai Latte
    2. McSausage- Hong kong, McCoconut Rice Burger- Thailand, McSamurai- Singapore, Ham Pockets- Australia, Egg McFlurry- UK, McSpaghetti- Philippines, McMolletes- Mexico, McAfrika- Africa, Chicken Rice Bowl- China, McKebab- Israel
  3. Local Sourcing for Quick Turnaround
    1. Fresh Lettuce- Pune, Delhi, Nainital
    2. Cheese- Baramati, Maharastra
    3. Fresh Buns- Punjab, Maharastra
    4. Sauce- Punjab, Dairy Product- Ghaziabad
    5. Patties, Pizza, Puff- Maharastra, UP
  4. Safety and Quality Measures
    1. Farmer
    2. Suppliers
    3. Logistics
    4. Restaurants
    5. First in First Out
  5. Assembly Line
    1. Cooker cheaper
    2. Quicker
    3. Higher Turnover
    4. Synchronised System
    5. Patty- Roll
    6. French-fries- Hot Oil
    7. Salt- Quantity
    8. Veggies- Quantity
    9. Sauce- Quantity
    10. Each New McDonald’s Opening in 15 Hours
    11. Pre Defined Process
  6. Consistency is Efficiency
  7. Hamburger University
    1. Consistent Procedures
    2. Consistent Service
    3. Consistent Quality
    4. Consistent Cleanliness
  8. Pentagon View on Inventory Management
    1. 5 Ways 
      1. Buffer Inventory
      2. Anticipation Inventory
      3. Decoupling Inventory
      4. Pipeline Inventory
      5. Cycle Inventory

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