21 Strategies to Think Big & Innovative | India Economic Conclave | Dr Vivek Bindra

“Blue Ocean=Innovation+Value Creation”

3 Steps-

  1. Customer need is the food for your growth factory
  2. Create a pipeline of positive ideas
  3. Pilot experimentation & Validation

21 Strategies- 

  1. Intellectual property rights- Microsoft
  2. Patent & Licence – Pharma Companies
  3. Distribution Network- Oppo VIVO
  4. Exclusive Rights- Flipkart
  5. Proprietary Technology
  6. Higher Capital Investment- JIO
  7. Economies of scale – Big Bazar
  8. Excellent Customer service- Dominos
  9. Brand equity- M-Seal
  10. Loyalty beyond logic- Apple
  11. Ongoing Innovation – HUL
  12. National Sentiments- Patanjali
  13. Subscriber Base- India today
  14. Product Differentiation- MI
  15. Market Responsiveness- Google
  16. Efficiency- mcdonald’s
  17. Trade Secret- Coca-cola
  18. Contract- Airtel
  19. Customer cost of convenience
  20. Accreditation & Certification
  21. Personality – Sanjeev Kapoor
  22. Quality & Reliability 

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