कस्टमर आपका दीवाना बन जायेगा | Case Study on Marketing Branding Advertising | Dr Vivek Bindra

  1. Pepsi– Youth (12-22 Years), Wants to impress, Limited Money, Fun-Loving
    1. Consumer’s Language- Communication
    2. Reinforced Current Trend
    3. Don’t Get against Communities
  2. Shaadi.com
    1. shayad.com se shaadi.com
    2. सबको बेचना और सस्ता बेचना गलत है
  3. Titan Raga
    1. Mid range Wrist Watch
    2. Change the way you look at a woman’s success, She is unstoppable now
  4. ALL OUT
    1. Customer Personality- Goal, Strength, Pain, Problem, Aspiration, Needs, Interest, Personality 
  5. Seagram’s
    1. Consumer Aspiration
    2. Customer Profile- Ender user? 
    3. Don’t Assume anything
    4. Do Research
    5. Focus on Customer
  6. Hyundai
    • Marketing can change how people perceive your brand
  7. Nazraana Diamond Jewellery
  8. Manyavar Mohey
    1. Don’t tell me how good you make it, Tell me how good it makes when i use it
  9. Colgate | Kellogg’s
    1. Brand Communication – Consumer’s Aspiration
  10. Oyo | OLA
    1. Startup Begins when you fulfil the unmet need of your success

How to Decide Champaign-

  • Gender क्या है ?
  • Reason to buy क्या है ?
  • Age Range क्या है ? 
  • Income Range क्या है ?
  • Vacation ?
  • Live?
  • Hero
  • Newspaper ?

Story->Relationship-> Trust-> Revenue

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